Why You Should Use A Facial Serum and My Top Picks

January 19, 2017
facial serum

facial serum

A facial serum is a crucial element to proper skincare. But you’re probably asking yourself, “Why use a facial serum?” or “What is the difference between a serum and a moisturizer?”. I get asked a ton of skincare questions and the number one question I receive is “what exactly is a serum?”

A serum is a skincare product that contains the highest concentration of active ingredients that you can get without requiring a prescription. We’re talking serious potency. It is intended to be used before applying moisturizers because it is made up of smaller molecules that allow the product to be fully absorbed. Moisturizers actually work as barriers on top of the skin, while a serum penetrates deeply into the skin to deliver a high concentration of active ingredients. Because of the potency of serums and it’s smaller molecular structure, it penetrates the skin faster and more effectively, preventing breakout-encouraging residue left behind on the skin’s surface.

So what skin types should be using a serum? All skin types! If you have acne-prone skin, a serum is definitely the way to go. While moisturizers can leave a pore-blocking layer on the skin’s surface, serums target and nourish the inner layer of your skin. This is beneficial for those who break out easily or need an extra boost of moisture without piling on heavy creams. There are so many different types of serums on the market, but here are my top facial serum picks and what purposes they’re best used for.

facial serum


When it comes to anti-aging skincare, serums are my favorite products to use. With potent ingredients like antioxidants, peptides, and skin brighteners delivered straight to the inner layers of skin, serums are the easiest way to fight wrinkles and fine lines. Three anti-aging serums I’ve been loving are TULA Volume Defense Deep Wrinkle Serum, IT Cosmetics Bye Bye Lines Serum and Nip + Fab Dragon’s Blood Hyaluronic Shot. All have great moisturizing properties as well as skin brightening effects leaving my skin glowing and nourished. I’ve been using the TULA serum for daytime, Bye Bye Lines Serum at night and a couple nights a week I’ll use the Nip + Fab serum to target my laugh lines and forehead.

facial serum


There’s nothing I love more than glowing skin. And while almost all serums have brightening effects for the skin, these three serums specifically target skin with trouble areas that suffer from dullness, texture and dark spots. The Revision Skincare Hydrating Serum was actually the first serum I ever used and it’s still one of my favorites. I love the light consistency and how quickly it absorbs into my skin. The Goldfaden MD Brightening Elixir also has incredible brightening effects and has made a noticeable difference on my dark spots. Sulwhasoo is also an amazing brand and is a Korean skincare favorite. Their First Care Activating Serum is an overall great serum that addresses a multitude of skin issues. I mostly love it for it’s skin resurfacing properties to really make your skin glow and correct any texture issues. If you are acne-prone, this is definitely the product for you.

facial serum


While these last two serums are my favorites, there is a downside. Aesop’s Parsley Seed Antioxidant Serum and the Glossier Super Serum Super Bounce are the best serums for adding moisture back in to the skin. I swear by the Aesop serum for an intense boost in moisture, especially in the winter. And I can’t get enough of Super Bounce. This has quickly become my go-to daily serum and I love it for day and night. It’s also my favorite to wear under foundation! But… neither of these incredible products have anti-aging properties in them. They still work great and if anti-aging isn’t what you’re looking for or isn’t needed if you’re using other anti-aging products, then I would definitely try out either of these two serums. They both hydrate the skin and make you glow from the inside out, without leaving any heavy residue on the skin. I also love that they both leave your skin feeling nourished and plumped.

So what do you think? Are you ready to find the right facial serum? Let me know if you have a favorite!